Season Ticket Campaign
The economy is suffering a downturn, consumers are more conscious of their spending, so how does this affect a Football Club after demotion from the Premier League? Obviously, we all need to escape the pressures of everyday life, and how better to spend your Saturday afternoon than watching your team play from the best seat in the house…your seat at the stadium. Our campaign was focussed on the fans and how personal the Blues and their and the support they collectively give to the team from their hot seat in the stadium is. We looked at personal memories, snapshots in time and created a totally bespoke and personalised direct mail campaign to each and every member and fan.
The Head of Marketing commented:
Just wanted to drop you and email to say how pleased I am with the Season ticket mailer project. I know you worked really hard on this in such a short space of time, but you managed to deliver on time and I can honesty say its the best season ticket mailer we have done at this football club. We are monitoring uptake on season tickets daily to see the impact it has.
Thank you for your efforts on this project, it has been hassle free and a pleasure to work with you on.
