Riding on the success of the ‘Super Blues’ retail branding created for Ipswich Town F.C. we were asked to generate a concept to run parallel to this for the Cafe at the stadium which was open to the public daily for snacks and refreshments. We generated the new cafe branding and produced the interior graphical treatments and floorplan, in addition to packaging, and an immense building wrap for the corner of the stadium along Portman Road which covered an area of approx 20m by 15m which was an illustrated scene with the characters from the ‘Super Blues’ campaign.
New personal safety product range launched by Karrysafe. The innovative product range encompasses safety carrying devices for personal belongings including the phonesafe wristband and bodybelt for mobile devices, and the screamer holdall which releases an audible alarm when snatched. All of the product range has been endorsed and supported by DACs, the Metroplitan Police and the Design Council among others. All product information, catalogue, advertising, in-store POS and POP displays conceived and produced by the team at Scruffy-Pup.
Early in 2002 we began working closely with the team at Ipswich Town F.C. to apply a coherant message to all retail activity. It was at this stage of the Club’s growth that a new stand with integral megastore was under construction. We were briefed to generate the interior concept and build, floorplan, branding and repackaging across 400 product lines, ensuring consistency of brand and to ensure that the packaging met the requirements of a ‘match day’! After a successful launch, the concept evolved and further stores were opened completely designed and shop-fit by our team.
The Head of Retail commented on the Project:
“I am thrilled with the end result, it was a difficult step away from the norm for the club and some would say a “brave” one, football clubs have long lived off the back of their main properties, i.e. the players, and that is a high risk approach, if you are not successful from a football perspective. Our communication process with the fans is critically important to the ongoing sustainability of the brand and this concept has drawn the attention away from the field of play and into a warm and friendly side of the club. It can only enhance the fans perception of the club as we integrate it into more areas. I thought the results (the relevant bit as far as I’m concerned) were/are excellent, and I know you were very patient with our less professional suppliers. Indeed your approach may well have benefitted some of our suppliers in providing a better service to many other customers! The design element was extremely thorough and creative, your patience over the intial stages was commendable. A job well done from a results perspective.
Scruffy-Pup were excellent to work with, they often went beyond the call of duty and brought a fresh, positive approach to what was an ever-changing brief. They moulded themsleves around a lightly resourced business and provided support and direction when priorities were often confused. They were fun to work with and creative to the end.
