The economy is suffering a downturn, consumers are more conscious of their spending, so how does this affect a Football Club after demotion from the Premier League? Obviously, we all need to escape the pressures of everyday life, and how better to spend your Saturday afternoon than watching your team play from the best seat in the house…your seat at the stadium. Our campaign was focussed on the fans and how personal the Blues and their and the support they collectively give to the team from their hot seat in the stadium is. We looked at personal memories, snapshots in time and created a totally bespoke and personalised direct mail campaign to each and every member and fan.
The Head of Marketing commented:
Just wanted to drop you and email to say how pleased I am with the Season ticket mailer project. I know you worked really hard on this in such a short space of time, but you managed to deliver on time and I can honesty say its the best season ticket mailer we have done at this football club. We are monitoring uptake on season tickets daily to see the impact it has.
Thank you for your efforts on this project, it has been hassle free and a pleasure to work with you on.
The launch that caused a frenzy! Birmingham City F.C. finished the season having battled their way through the season and gaining automatic promotion back to the Premiership. How fitting then that the kit launch campaign should reflect the mood of City and their fans.
Back for the future – the campaign proved so successful with the Blues fans that the posters were being stolen from all around the stadium, including the inside of the megastore window! So we can assume the campaign was a success then…
Part of the success of the Kit Launch campaign was the introduction of Birmingham City F.C’s first eCatalogue. Receiving over 176,774 hits since upload this eCatalogue proved popular and allowed fans to browse the product range in a familiar format, and of course it was branded to reflect the kit launch campaign which too proved very popular with the Blues fans!
Location, location, location! Given the task of appropriately representing a corporate clothing brands product range in an annual catalogue on a tight budget, we had to be a little flexible creatively. With no models, we had to use a number of props, and so opted to ‘give a wardrobe an ayering!’ Yes we did the whole shoot on location at a popular Country Club in suffolk, with mannequins and reflections.
We were asked to work closely with fledgling football fashion brand Never Ever on the launch of their brand, encompassing advertising, exhibition, website, and first product range catalogue. We developed the style and executed the first photo-shoot at a disused warehouse, to capture the mood of the brand before compiling the elements to create a warmly received launch campaign.
Following the successful re-launch campaign ‘Back in Action’ we were asked to produce the Spring/Summer product catalogue, including concept and photography. With a short timeframe for delivery, model photography had to be shot off-location, and later combined in the studio with location photos shot around the coast of the south east of england.
Advertising, Branding, Catalogue, Corporate Comm\'s, Illustration, Interior Design, Marketing, Online/Digital Marketing, POS/POP, Packaging, Photography, Retail Design, Retail Operational Analysis, Website•
on September 19th, 2002•
Responsible for the development of a bespoke tailored brand spanning a diverse range of retail channels from retail interiors, outdoor advertising, website, mobile, press and media advertising, whilst being sympathetic to the parent brand T-Mobile. After an initial research and consultation period to establish the target consumer the campaign was revealed and during a soft launch weekend they saw an increase in turnover of some 11% compared to the best comparable weekend in the history of the fonehouse company.
The campaign was then rolled out to all 80 stores within the division, and a targeted consistent campaign was developed and coordinated across the country.
