Spurs advertising
Part of the creation of the autumn/winter catalogue and retail campaign encompassed a range of advertising including billboard and local outdoor posters, web banners, till graphics, instore and stadium POS as well as pitch side.
Part of the creation of the autumn/winter catalogue and retail campaign encompassed a range of advertising including billboard and local outdoor posters, web banners, till graphics, instore and stadium POS as well as pitch side.
Responsible for the development of a bespoke tailored brand spanning a diverse range of retail channels from retail interiors, outdoor advertising, website, mobile, press and media advertising, whilst being sympathetic to the parent brand T-Mobile. After an initial research and consultation period to establish the target consumer the campaign was revealed and during a soft launch weekend they saw an increase in turnover of some 11% compared to the best comparable weekend in the history of the fonehouse company.
The campaign was then rolled out to all 80 stores within the division, and a targeted consistent campaign was developed and coordinated across the country.