Clinton’s Retail Interior

Branding, Interior Design, Marketing, POS/POP, Retail Design, Retail Operational Analysis•on February 3rd, 2009•No Comments

We were given the opportunity to make creative recommendations as to the development of the retail interiors and visual display of Clinton’s stores. Initially looking at the development of brand, and translating a consistent message across all marketing activity.

I.T.F.C. Cafe concept

Advertising, Branding, Illustration, Marketing, POS/POP, Packaging, Retail Design•on December 16th, 2004•No Comments

Riding on the success of the ‘Super Blues’ retail branding created for Ipswich Town F.C. we were asked to generate a concept to run parallel to this for the Cafe at the stadium which was open to the public daily for snacks and refreshments. We generated the new cafe branding and produced the interior graphical treatments and floorplan, in addition to packaging, and an immense building wrap for the corner of the stadium along Portman Road which covered an area of approx 20m by 15m which was an illustrated scene with the characters from the ‘Super Blues’ campaign.

T-Mobile fonehouse Campaign

Advertising, Branding, Catalogue, Corporate Comm\'s, Illustration, Interior Design, Marketing, Online/Digital Marketing, POS/POP, Packaging, Photography, Retail Design, Retail Operational Analysis, Website•on September 19th, 2002•No Comments

Responsible for the development of a bespoke tailored brand spanning a diverse range of retail channels from retail interiors, outdoor advertising, website, mobile, press and media advertising, whilst being sympathetic to the parent brand T-Mobile. After an initial research and consultation period to establish the target consumer the campaign was revealed and during a soft launch weekend they saw an increase in turnover of some 11% compared to the best comparable weekend in the history of the fonehouse company.

The campaign was then rolled out to all 80 stores within the division, and a targeted consistent campaign was developed and coordinated across the country.