Puffa Strangles campaign
Advertising, Branding, Catalogue, Exhibition, Marketing, Online/Digital Marketing, POS/POP, Photography, Presentations, Website, html email•on December 6th, 2007•No Comments
Working with the team at Puffa (the quilted jacket), we were asked to brand and create all promotional tools for a campaign to support fundraising for equine disease ’strangles’. Supported by Horse & Hound and the BHS, puffa produced a limited edition polo with donations made from each sale helping fund the generation of a cure for the disease. Former Puffa model Jodie Kidd supported the campaign and modeled the polo along with sister Gemma. We created modular exhibition systems to support the promotion of the product line at events in addition to the launch of a microsite for the sale of the product and information on the campaign.
