How does this sound…
Take to the fairways with Jasper Carrott, former Birmingham City players and other celebrity guests. Pit your wits at the Marriott Forest of Arden Hotel and Country club, the same course that has played host to the British Masters and the English Open. Followed by a fantastic gala dinner with four course luxury meal and star studded evening of entertainment organised by Jasper Carrott with his personal friends.
Good? Well we have been responsible for branding the event and creating all of the marketing and creative event elements with the Birmingham City F.C. team for the past two years.
Staff performance related incentive campaign. We developed the strategy with our friends at Zinc Event Management, part of which was to replicate a flight ticket, which resembled that of the top prize for the best performers – a trip to Sir Richard Branson’s island of Necker!
In conjunction with Zinc, we created a launch campaign for Honda’s new Accord. The initial launch events were organised to be held at key football stadiums around the UK, with invitations sent out to selected families for a personal introduction to the new model. We developed the concept, invitations and event branding and advertising packs.
Event promotional concept for Helphire produced in partnership with Zinc. The incentive performance based promotion was aimed at staff to with top performers escaping to exotic destinations! The promotion encompassed all event branding and promotional materials.
The launch that caused a frenzy! Birmingham City F.C. finished the season having battled their way through the season and gaining automatic promotion back to the Premiership. How fitting then that the kit launch campaign should reflect the mood of City and their fans.
Back for the future – the campaign proved so successful with the Blues fans that the posters were being stolen from all around the stadium, including the inside of the megastore window! So we can assume the campaign was a success then…
Working with event management company Zinc, we were responsible for the creative branding elements of this corporate event for management staff of the BMW group. The event was a football tournament spanning the duration of a day, for which we developed a unique scoring and recording table which easily displayed the teams that progressed through each round through to the final. It proved a successful event and we even noted participants taking photos of the scoreboard!
