Watford F.C.

Marketing, Online/Digital Marketing, Website, eCatalogues•on April 8th, 2009•No Comments

Watford F.C.’s latest eCatalogue reaches 1 million page views!
Launched in November 2008, with over 447,000 page views within one month, the eCatalogue is still proving popular with fans as it regularly receives visitors choosing to browse and purchase official merchandise via this platform.

You can visit and either view the online eCatalogue or download a copy either directly via the Watford F.C. website: http://www.watfordfc.co.uk or directly via http://wfc.broad-fox.com

Birmingham City F.C. Kit Launch

Advertising, Branding, POS/POP, Photography, html email•on October 8th, 2007•No Comments

The launch that caused a frenzy! Birmingham City F.C. finished the season having battled their way through the season and gaining automatic promotion back to the Premiership. How fitting then that the kit launch campaign should reflect the mood of City and their fans.

Back for the future – the campaign proved so successful with the Blues fans that the posters were being stolen from all around the stadium, including the inside of the megastore window! So we can assume the campaign was a success then…

BCFC Kit Launch eCatalogue

Advertising, Branding, Catalogue, Marketing, Online/Digital Marketing, Photography, eCatalogues•on September 27th, 2007•No Comments

Part of the success of the Kit Launch campaign was the introduction of Birmingham City F.C’s first eCatalogue. Receiving over 176,774 hits since upload this eCatalogue proved popular and allowed fans to browse the product range in a familiar format, and of course it was branded to reflect the kit launch campaign which too proved very popular with the Blues fans!

Spurs autumn winter catalogue

Advertising, Catalogue, Consultation, Marketing, Online/Digital Marketing, POS/POP, Photography, Retail Design, Website, eCatalogues, html email•on April 8th, 2006•No Comments

We were invited to pitch and won the project to create a catalogue and winter campaign for Tottenham Hotspur F.C. Our concept included the photography of players taken at the training ground combined with location photography from urban areas around the stadium at White Hart Lane. Once combined the players were given a cockerel shadow which represents anyone supporting the club is a fan at all times, not just a matchday. The concept was well received by all, and it was the first time that the club had completely run out of the printed version of the catalogue (some 60k copies).

The Board agreed that the catalogue was excellent. The Chairman told the Board that, in his opinion, it was the best catalogue we had ever done.