How does this sound…
Take to the fairways with Jasper Carrott, former Birmingham City players and other celebrity guests. Pit your wits at the Marriott Forest of Arden Hotel and Country club, the same course that has played host to the British Masters and the English Open. Followed by a fantastic gala dinner with four course luxury meal and star studded evening of entertainment organised by Jasper Carrott with his personal friends.
Good? Well we have been responsible for branding the event and creating all of the marketing and creative event elements with the Birmingham City F.C. team for the past two years.
Always a pleasure! We have been trusted with many high profile projects, and those handling sensitive information. Birmingham City F.C. are one of these clients, and we were tasked with creating a corporate presentation for both personal presentation and for private distribution to designated recipients online.
Our presentations are created completely bespoke for each client, and they always command the attention of the target audience. Why fiddle with a Powerpoint presentation which never quite hits the mark, when you can take the pressure away and let the presentation itself do the hard work!
The economy is suffering a downturn, consumers are more conscious of their spending, so how does this affect a Football Club after demotion from the Premier League? Obviously, we all need to escape the pressures of everyday life, and how better to spend your Saturday afternoon than watching your team play from the best seat in the house…your seat at the stadium. Our campaign was focussed on the fans and how personal the Blues and their and the support they collectively give to the team from their hot seat in the stadium is. We looked at personal memories, snapshots in time and created a totally bespoke and personalised direct mail campaign to each and every member and fan.
The Head of Marketing commented:
Just wanted to drop you and email to say how pleased I am with the Season ticket mailer project. I know you worked really hard on this in such a short space of time, but you managed to deliver on time and I can honesty say its the best season ticket mailer we have done at this football club. We are monitoring uptake on season tickets daily to see the impact it has.
Thank you for your efforts on this project, it has been hassle free and a pleasure to work with you on.
Working with event management company Zinc, we were responsible for the creative branding elements of this corporate event for management staff of the BMW group. The event was a football tournament spanning the duration of a day, for which we developed a unique scoring and recording table which easily displayed the teams that progressed through each round through to the final. It proved a successful event and we even noted participants taking photos of the scoreboard!
We developed a number of creative approaches for the Bank of Scotland’s latest brochure detailing their Merchant Services for businesses, in addition to advising on strategy for communication channels to engage moving the offer forward.
Advertising, Branding, Catalogue, Corporate Comm\'s, Illustration, Interior Design, Marketing, Online/Digital Marketing, POS/POP, Packaging, Photography, Retail Design, Retail Operational Analysis, Website•
on September 19th, 2002•
Responsible for the development of a bespoke tailored brand spanning a diverse range of retail channels from retail interiors, outdoor advertising, website, mobile, press and media advertising, whilst being sympathetic to the parent brand T-Mobile. After an initial research and consultation period to establish the target consumer the campaign was revealed and during a soft launch weekend they saw an increase in turnover of some 11% compared to the best comparable weekend in the history of the fonehouse company.
The campaign was then rolled out to all 80 stores within the division, and a targeted consistent campaign was developed and coordinated across the country.
