Watford F.C.’s latest eCatalogue reaches 1 million page views!
Launched in November 2008, with over 447,000 page views within one month, the eCatalogue is still proving popular with fans as it regularly receives visitors choosing to browse and purchase official merchandise via this platform.
You can visit and either view the online eCatalogue or download a copy either directly via the Watford F.C. website: http://www.watfordfc.co.uk or directly via http://wfc.broad-fox.com
Part of the success of the Kit Launch campaign was the introduction of Birmingham City F.C’s first eCatalogue. Receiving over 176,774 hits since upload this eCatalogue proved popular and allowed fans to browse the product range in a familiar format, and of course it was branded to reflect the kit launch campaign which too proved very popular with the Blues fans!
Location, location, location! Given the task of appropriately representing a corporate clothing brands product range in an annual catalogue on a tight budget, we had to be a little flexible creatively. With no models, we had to use a number of props, and so opted to ‘give a wardrobe an ayering!’ Yes we did the whole shoot on location at a popular Country Club in suffolk, with mannequins and reflections.
We were asked to work closely with fledgling football fashion brand Never Ever on the launch of their brand, encompassing advertising, exhibition, website, and first product range catalogue. We developed the style and executed the first photo-shoot at a disused warehouse, to capture the mood of the brand before compiling the elements to create a warmly received launch campaign.
Following the successful re-launch campaign ‘Back in Action’ we were asked to produce the Spring/Summer product catalogue, including concept and photography. With a short timeframe for delivery, model photography had to be shot off-location, and later combined in the studio with location photos shot around the coast of the south east of england.
We were invited to pitch and won the project to create a catalogue and winter campaign for Tottenham Hotspur F.C. Our concept included the photography of players taken at the training ground combined with location photography from urban areas around the stadium at White Hart Lane. Once combined the players were given a cockerel shadow which represents anyone supporting the club is a fan at all times, not just a matchday. The concept was well received by all, and it was the first time that the club had completely run out of the printed version of the catalogue (some 60k copies).
The Board agreed that the catalogue was excellent. The Chairman told the Board that, in his opinion, it was the best catalogue we had ever done.
We developed a number of creative approaches for the Bank of Scotland’s latest brochure detailing their Merchant Services for businesses, in addition to advising on strategy for communication channels to engage moving the offer forward.
New personal safety product range launched by Karrysafe. The innovative product range encompasses safety carrying devices for personal belongings including the phonesafe wristband and bodybelt for mobile devices, and the screamer holdall which releases an audible alarm when snatched. All of the product range has been endorsed and supported by DACs, the Metroplitan Police and the Design Council among others. All product information, catalogue, advertising, in-store POS and POP displays conceived and produced by the team at Scruffy-Pup.
Responsible for the development of a bespoke tailored brand spanning a diverse range of retail channels from retail interiors, outdoor advertising, website, mobile, press and media advertising, whilst being sympathetic to the parent brand T-Mobile. After an initial research and consultation period to establish the target consumer the campaign was revealed and during a soft launch weekend they saw an increase in turnover of some 11% compared to the best comparable weekend in the history of the fonehouse company.
The campaign was then rolled out to all 80 stores within the division, and a targeted consistent campaign was developed and coordinated across the country.
Have you seen our eCats and eBrochures? If you have a product catalogue or brochure and its not available online, you might be missing opportunities…
We have a dedicated photographic studio specialising in product and lifestyle photography, image manipulation, composition and enhancements. Visit the website at www.skullary.com
If you are interested in discussing a project please get in touch.
Send an email to contact[at]scruffy-pup.com, or via our contact form.
