Spurs Chirpy mascot creation

Advertising, Corporate Comm\'s, Illustration, Marketingon June 8th, 2006No Comments

We were asked to create a new Chirpy! With the recent re-brand of Tottenham Hotspur F.C. it was decided that Chirpy in his current form no longer represented the cockerel image of the brand. We were approached to concept and create both a revised modern Chirpy character for both visual cartoon form for use in various media channels as well as providing guidance to the producers of the new outfit/bodysuit for the matchday mascot. We understood the affiliation many of the fans may have to the current Chirpy mascot and therefore were sympathetic in the creation of the new character to ensure elements of the personality were carried through.