Get me out of here!

Advertising, Branding, Exhibition, Marketing•on October 14th, 2007•No Comments

Event promotional concept for Helphire produced in partnership with Zinc. The incentive performance based promotion was aimed at staff to with top performers escaping to exotic destinations! The promotion encompassed all event branding and promotional materials.

Excellence every time!

Advertising, Branding, Corporate Comm\'s, Marketing, POS/POP, Presentations•on January 17th, 2006•No Comments

Internal branding and motivational project which had to engage with the public and encourage their participation in providing feedback on the staff who served them during their visit to a Greene King restaurant or pub. The concept being that positive feedback of staff would be rewarded.

The brand was applied to a number of internal promotional items, presentations and also within the bars and restaurants at customer level, reminding both staff and clients that they should deliver and receive excellent standards of service during every aspect of contact.

I.T.F.C. Cafe concept

Advertising, Branding, Illustration, Marketing, POS/POP, Packaging, Retail Design•on December 16th, 2004•No Comments

Riding on the success of the ‘Super Blues’ retail branding created for Ipswich Town F.C. we were asked to generate a concept to run parallel to this for the Cafe at the stadium which was open to the public daily for snacks and refreshments. We generated the new cafe branding and produced the interior graphical treatments and floorplan, in addition to packaging, and an immense building wrap for the corner of the stadium along Portman Road which covered an area of approx 20m by 15m which was an illustrated scene with the characters from the ‘Super Blues’ campaign.

I.T.F.C. retail project

Branding, Consultation, Illustration, Marketing, POS/POP, Packaging, Retail Design, Retail Operational Analysis, Website•on July 17th, 2003•No Comments

Early in 2002 we began working closely with the team at Ipswich Town F.C. to apply a coherant message to all retail activity. It was at this stage of the Club’s growth that a new stand with integral megastore was under construction. We were briefed to generate the interior concept and build, floorplan, branding and repackaging across 400 product lines, ensuring consistency of brand and to ensure that the packaging met the requirements of a ‘match day’! After a successful launch, the concept evolved and further stores were opened completely designed and shop-fit by our team.

The Head of Retail commented on the Project:
“I am thrilled with the end result, it was a difficult step away from the norm for the club and some would say a “brave” one, football clubs have long lived off the back of their main properties, i.e. the players, and that is a high risk approach, if you are not successful from a football perspective. Our communication process with the fans is critically important to the ongoing sustainability of the brand and this concept has drawn the attention away from the field of play and into a warm and friendly side of the club. It can only enhance the fans perception of the club as we integrate it into more areas. I thought the results (the relevant bit as far as I’m concerned) were/are excellent, and I know you were very patient with our less professional suppliers. Indeed your approach may well have benefitted some of our suppliers in providing a better service to many other customers! The design element was extremely thorough and creative, your patience over the intial stages was commendable. A job well done from a results perspective.

Scruffy-Pup were excellent to work with, they often went beyond the call of duty and brought a fresh, positive approach to what was an ever-changing brief. They moulded themsleves around a lightly resourced business and provided support and direction when priorities were often confused. They were fun to work with and creative to the end.