Spurs advertising

Advertising, Catalogue, Corporate Comm\'s, Marketing, POS/POP, Photography, Retail Design•on April 8th, 2006•No Comments

Part of the creation of the autumn/winter catalogue and retail campaign encompassed a range of advertising including billboard and local outdoor posters, web banners, till graphics, instore and stadium POS as well as pitch side.

Spurs autumn winter catalogue

Advertising, Catalogue, Consultation, Marketing, Online/Digital Marketing, POS/POP, Photography, Retail Design, Website, eCatalogues, html email•on April 8th, 2006•No Comments

We were invited to pitch and won the project to create a catalogue and winter campaign for Tottenham Hotspur F.C. Our concept included the photography of players taken at the training ground combined with location photography from urban areas around the stadium at White Hart Lane. Once combined the players were given a cockerel shadow which represents anyone supporting the club is a fan at all times, not just a matchday. The concept was well received by all, and it was the first time that the club had completely run out of the printed version of the catalogue (some 60k copies).

The Board agreed that the catalogue was excellent. The Chairman told the Board that, in his opinion, it was the best catalogue we had ever done.