How does this sound…
Take to the fairways with Jasper Carrott, former Birmingham City players and other celebrity guests. Pit your wits at the Marriott Forest of Arden Hotel and Country club, the same course that has played host to the British Masters and the English Open. Followed by a fantastic gala dinner with four course luxury meal and star studded evening of entertainment organised by Jasper Carrott with his personal friends.
Good? Well we have been responsible for branding the event and creating all of the marketing and creative event elements with the Birmingham City F.C. team for the past two years.
Always a pleasure! We have been trusted with many high profile projects, and those handling sensitive information. Birmingham City F.C. are one of these clients, and we were tasked with creating a corporate presentation for both personal presentation and for private distribution to designated recipients online.
Our presentations are created completely bespoke for each client, and they always command the attention of the target audience. Why fiddle with a Powerpoint presentation which never quite hits the mark, when you can take the pressure away and let the presentation itself do the hard work!
The economy is suffering a downturn, consumers are more conscious of their spending, so how does this affect a Football Club after demotion from the Premier League? Obviously, we all need to escape the pressures of everyday life, and how better to spend your Saturday afternoon than watching your team play from the best seat in the house…your seat at the stadium. Our campaign was focussed on the fans and how personal the Blues and their and the support they collectively give to the team from their hot seat in the stadium is. We looked at personal memories, snapshots in time and created a totally bespoke and personalised direct mail campaign to each and every member and fan.
The Head of Marketing commented:
Just wanted to drop you and email to say how pleased I am with the Season ticket mailer project. I know you worked really hard on this in such a short space of time, but you managed to deliver on time and I can honesty say its the best season ticket mailer we have done at this football club. We are monitoring uptake on season tickets daily to see the impact it has.
Thank you for your efforts on this project, it has been hassle free and a pleasure to work with you on.
The launch that caused a frenzy! Birmingham City F.C. finished the season having battled their way through the season and gaining automatic promotion back to the Premiership. How fitting then that the kit launch campaign should reflect the mood of City and their fans.
Back for the future – the campaign proved so successful with the Blues fans that the posters were being stolen from all around the stadium, including the inside of the megastore window! So we can assume the campaign was a success then…
Part of the success of the Kit Launch campaign was the introduction of Birmingham City F.C’s first eCatalogue. Receiving over 176,774 hits since upload this eCatalogue proved popular and allowed fans to browse the product range in a familiar format, and of course it was branded to reflect the kit launch campaign which too proved very popular with the Blues fans!
