Lepra charity auction
We were asked to develop a mechanism to engage with celebrities in order to encourage their participation in a proposed charity auction. The concept was for the celebrities to donate a pair of their shoes to raise money for Lepra. We created a set of bespoke hand made shoe boxes all branded with details of the charity and how their donation would support the cause. The boxes were all empty with a simple call to action in the base of the box encouraging the recipients to place their support there.
