Advertising, Branding, Catalogue, Exhibition, Marketing, Online/Digital Marketing, POS/POP, Photography, Presentations, Website, html email•
on December 6th, 2007•
Working with the team at Puffa (the quilted jacket), we were asked to brand and create all promotional tools for a campaign to support fundraising for equine disease ’strangles’. Supported by Horse & Hound and the BHS, puffa produced a limited edition polo with donations made from each sale helping fund the generation of a cure for the disease. Former Puffa model Jodie Kidd supported the campaign and modeled the polo along with sister Gemma. We created modular exhibition systems to support the promotion of the product line at events in addition to the launch of a microsite for the sale of the product and information on the campaign.
Part of the creation of the autumn/winter catalogue and retail campaign encompassed a range of advertising including billboard and local outdoor posters, web banners, till graphics, instore and stadium POS as well as pitch side.
Advertising, Catalogue, Consultation, Marketing, Online/Digital Marketing, POS/POP, Photography, Retail Design, Website, eCatalogues, html email•
on April 8th, 2006•
We were invited to pitch and won the project to create a catalogue and winter campaign for Tottenham Hotspur F.C. Our concept included the photography of players taken at the training ground combined with location photography from urban areas around the stadium at White Hart Lane. Once combined the players were given a cockerel shadow which represents anyone supporting the club is a fan at all times, not just a matchday. The concept was well received by all, and it was the first time that the club had completely run out of the printed version of the catalogue (some 60k copies).
The Board agreed that the catalogue was excellent. The Chairman told the Board that, in his opinion, it was the best catalogue we had ever done.
We were asked to develop a table menu to introduce a new line of beers to consumers visiting Greene King pubs and restaurants. We wanted the menu to appear a little different to traditional menu’s to encourage people to pick it up. We placed emphasis on the product and a choice use of wording applied to a quirky bespoke cut finished menu.
New personal safety product range launched by Karrysafe. The innovative product range encompasses safety carrying devices for personal belongings including the phonesafe wristband and bodybelt for mobile devices, and the screamer holdall which releases an audible alarm when snatched. All of the product range has been endorsed and supported by DACs, the Metroplitan Police and the Design Council among others. All product information, catalogue, advertising, in-store POS and POP displays conceived and produced by the team at Scruffy-Pup.
We were asked to develop a mechanism to engage with celebrities in order to encourage their participation in a proposed charity auction. The concept was for the celebrities to donate a pair of their shoes to raise money for Lepra. We created a set of bespoke hand made shoe boxes all branded with details of the charity and how their donation would support the cause. The boxes were all empty with a simple call to action in the base of the box encouraging the recipients to place their support there.
Approached to produce an advertising concept for Harveys Homestores Christmas and new-year campaign, spanning tv, radio, newspaper and magazine and instore retail POS. The chosen concept was translated from storyboard to a full in-store video mock-up of the television advert to gain approval at board level prior to commencing with the final production. All elements were co-ordinated to ensure consistency across the campaign elements.
